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blackmarket Search Engine Optimisation Case Study

Apr15

Written by:NetPotential
15/04/2011

NetPotential launched the redeveloped blackmarket website in February 2010. As part of this redevelopment, NetPotential spent time on implemeneting the lastest SEO techniques. We were not only targeting the website, but the optimisation of particular wines so blackmarket has the best possible exposure to search engines. This increases web traffic, brand exposure, and ultimately leads to higher sales.

Below are just a few examples of how successful our SEO on blackmarket.co.nz has been. Note the first 6 search terms listed below are very broad and extremely competitive (lots of paid advertisers that would love to be ranked as well as blackmarket!).

** Please note: the rankings below were as at the time of writing, and due to the nature of this being an ever changing environment, are subject to fluctuate **

Search term	Google rank (organic)
cheap wine	1
buy wine online	3 (2nd behind winesale.co.nz)
wine online	3
quality wine	2
cheap quality wine / quality wine cheap	1
bargain wine	1,2,3,4 - blackmarket dominates top 4 spots!
overstone chardonnay (example of specific wine search)	2 (behind Overstone's official website)
mt olympus wine	3
Kumeu River Cellar Door Chardonnay 2009 (An example of specific search for exact wine. People regularly do this type of search to find specific wines that they like. All wine (hundreds of products) on blackmarket is listed in the top few results when performing such a specific search, often ranked #1)	1

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I’ve been in the communications industry for 10 years and worked with several web development providers. NetPotential is the best provider that I have encountered.