From 5 September 2007, permission will required from recipients of all commercial electronic messages sent. The Unsolicited Electronic Messages Act is a new legislation brought in to prohibit businesses from sending unsolicited emails and text messages.
What does this mean for you?
- You will need to review your mail-out lists to ensure that all recipients on the list have provided their permission to receiving commercial electronic messages from you;
- ensure that you keep this list up to date and track consents;
- ensure you include unsubscribe option and your contact details;
- and ensure that your staff are aware of the new rules & comply with them.
More detailed information about changes brought on by the new legislation can be read in this article written by Helen Bowie, Chapman Tripp (March 2007).