A hairdressing studio approached NetPotential to undertake the task of developing a new website to advertise their range of services online. NetPotential suggested to the client that they create an online customer database, and attempt to sign up as many of their customers as they can for e-newsletters about special offers sent only to preferred customers. We also suggested that they run a competition for the website launch, where newly registered users can go into a draw to win a $250 hairdressing voucher. Customers tell their friends about the competition, who also go to the site to enter the competition.
This incentive attracts 75% of their customers to sign up for newsletters, say a few hundred over three months.
Later on down the track, the manager notices that there are hardly any appointments scheduled for the coming week, and knows that she is obligated to pay three staff that week. In an effort to attract more customers to the salon, the Manager uses our e-newsletter system to notify all registered users that there is 20% off all of their standard rates, for the coming week only. Within three days, bookings for the week have filled, and the salon is also busy for weeks to come as a direct result of the targeted advertising.
Newsletter generated and distributed instantly - no expensive print ads to run, no postage costs. Very simple, very effective. It’s proven and it works. This is just one example of what we can do to make your business more profitable.