Articles for website owners

Help people find your site - 8 SEO Tips

info@netpotential.co.nz — Fri, 15 Feb 2008 00:16:41 GMT

Experienced web designers will tell you, "Just build it — and they won't come." It's true. Simply putting up a web site won't bring visitors. It takes work to entice customers to your site once, and even more work to make them come back.

RSS - What is it and how can it bring you website traffic?

info@netpotential.co.nz — Tue, 29 Jan 2008 20:19:51 GMT

Have you felt overwhelmed by the amount of information you have to wade through when looking for something online, or even navigating your favourite websites? Wouldn’t it be great if you could easily see only the content you really care about? Wouldn’t it be even better if the information came to you, instead of you going to it? Fret no more, enter RSS to the rescue! You can indeed raise your efficiency to a whole new level by consuming web content using RSS (Really Simple Syndication).

Cybersquatters - Prevent your domain name from being snatched!

info@netpotential.co.nz — Fri, 21 Dec 2007 02:04:06 GMT

Looking for the perfect domain name for your new website? Before you open up your internet browser and starting searching for domain names, think twice. You could find that your domain name is snatched before you have a chance to go back and register it. Read more to find out what measures to take to prevent it happening to you.

New anti-SPAM law change imposes strict rules on email marketing

info@netpotential.co.nz — Sun, 29 Apr 2007 12:00:00 GMT

From 5 September 2007, permission will required from recipients of all commercial electronic messages sent. The Unsolicited Electronic Messages Act is a new legislation brought in to prohibit businesses from sending unsolicited emails and text messages.

What does this mean for you?

You will need to review your mail-out lists to ensure that all recipients on the list have provided their permission to receiving commercial electronic messages from you;
ensure that you keep this list up to date and track consents;
ensure you include unsubscribe option and your contact details;
and ensure that your staff are aware of the new rules & comply with them.

More detailed information about changes brought on by the new legislation can be read in this article written by Helen Bowie, Chapman Tripp (March 2007).

Website checklist - what to ask your web developer

info@netpotential.co.nz — Sat, 14 Apr 2007 12:00:00 GMT

If you're not sure what to ask for when you meet with a web designer (or internet marketing consultant), use this handy checklist to make sure you get a website with full potential. You'll also sound like you know your stuff when you ask the right questions, after all, do you deserve anything less? You might also scare off some novices in the process!

Web 2.0 - the video

info@netpotential.co.nz — Sat, 14 Apr 2007 12:00:00 GMT

Web 2.0 is a perceived second-generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. This cool video sums up Web 2.0 in just over 4 minutes.