The increase in consumers owning smart devices has increased a whopping fivefold since 2012 with over a quarter of Kiwis over the age of 15 owning both a smartphone and a tablet, 64% own a smartphone and 33% own a tablet.
Consumers now have access to internet, social media and information sources on-demand, anytime and literally at their fingertips. With 65% of users accessing digital content on their smartphones each week, and 27% using their tablet, the need to have a responsive online presence is becoming increasingly important if you're wanting to engage with your audience.
