Blog | The rise of smart devices demands responsive websites

Here's where we post info about interesting things we learn, what's happening in the Great Interwebs, and about all the fruits of our labour - the stunning websites that we design, develop and launch!

19 January 2016

The rise of smart devices demands responsive websites

Research company, Nielsen has reported 3.1 million Kiwis are spending over 14 hours online on average a week.

The increase in consumers owning smart devices has increased a whopping fivefold since 2012 with over a quarter of Kiwis over the age of 15 owning both a smartphone and a tablet, 64% own a smartphone and 33% own a tablet.

Consumers now have access to internet, social media and information sources on-demand, anytime and literally at their fingertips.  With 65% of users accessing digital content on their smartphones each week, and 27% using their tablet, the need to have a responsive online presence is becoming increasingly important if you're wanting to engage with your audience.