The blog

Notes from the workshop

What one engineer and a team of AI agents are building, how we do it, and practical guides on websites, stores, apps and AI for NZ businesses.

Latest

Guides

What is a progressive web app? A plain guide for NZ businesses

What a progressive web app is, how people install one on iPhone and Android, what it can and cannot do, app store options and what a PWA costs in NZ.

Guides

Is your Lovable app safe? A security checklist for vibe-coded apps

Ten checks for apps built with Lovable, Bolt, Replit or Cursor before real customers use them, with the real incidents behind each one and NZ Privacy Act notes.

Guides

App development cost in NZ: PWA or native?

What an app costs to build in NZ in 2026: PWAs from $4,990, bigger staged apps $25,000 to $60,000, and how PWAs compare with native iPhone and Android.

Behind the scenes

About 3,000 commits in four and a half months: what one engineer and a team of AI agents shipped

From June to October 2026, one senior engineer and his AI agents made 2,976 commits across 48 projects. What got built, and what the number doesn't mean.

Behind the scenes

Inside our Studio: songs, characters and music videos from one person and a team of AI agents

In 18 days our Studio made 2,754 generations of songs, characters and video for about US$119. How the ten-step pipeline works, and what keeps it honest.

Behind the scenes

The night our server died, and the 230 databases that came back

A legacy Windows server failed for good. We recovered more than 230 databases and brought seven old sites back, then changed how we watch for failures.

AI in business

An AI employee that cannot press send: how we keep our agents on a leash

Our AI agents write code, draft quotes and read our accounts, but none can send, publish or spend without approval. How we set that up, and what went wrong.

Behind the scenes

About $22 a month in power for what the cloud quotes at $1,681 to $2,868

We run 104 services on one Auckland server for about NZ$22 a month in power. An honest comparison with AWS and Azure, including what the cloud buys you.

E-commerce

Trade pricing, quick order and charge to my account: building B2B on WooCommerce

How we're building a B2B WooCommerce store for RBS, a NZ label supplier: trade prices, quick order by SKU, reorder from ERP history and charge to account.

Behind the scenes

We rebuilt our 23-year-old agency website in a day. Here is what the agents did and what I did.

Moving netpotential.co.nz off DNN: 65 pages, 66 redirects and 193 images cut by 86% in a day by AI agents, then the human part, getting the message right.

Guides

How much does a website cost in NZ in 2026?

Real 2026 prices from an Auckland agency that publishes them: websites from $999, online stores from $2,995, apps from $4,990, and what drives the cost.

From the archive

Articles for website owners

How we handle your data, and why we will not overclaim it

2026-09-29 · Articles for website owners
What you need to know about the upcoming migration to GA4

What you need to know about the upcoming migration to GA4

2023-04-05 · Announcements, Articles for website owners, General
Articles for website owners

Integrating Google Pay and/or Apple Pay into your ecommerce website

2023-01-09 · Articles for website owners, General, Tim's Blog, e commerce
Articles for website owners

Planning your new website

2022-09-23 · Articles for website owners, General, Tim's Blog
What is Web Hosting? & Why your website needs it

What is Web Hosting? & Why your website needs it

2022-06-07 · Articles for website owners, Sapwe's Blog
5 Tips To Help Improve Your Website's Conversion Rates

5 Tips To Help Improve Your Website's Conversion Rates

2021-07-29 · Articles for website owners, General, e commerce
New Zealand Retailers are Experiencing a Boom in Online Shopping

New Zealand Retailers are Experiencing a Boom in Online Shopping

2021-06-01 · General, e commerce
The TAB Free Kick campaign we built won gold at the NZ Direct Marketing Awards

The TAB Free Kick campaign we built won gold at the NZ Direct Marketing Awards

2019-03-14 · Announcements, Case Studies, General, Tim's Blog
The 3 areas every successful online Retailer needs to get right

The 3 areas every successful online Retailer needs to get right

2018-09-11 · General, Serena's Blog, e commerce
The future of e-commerce, available to everyone

The future of e-commerce, available to everyone

2018-07-18 · General, Serena's Blog
TAB’s Free Kick at $5m, powered by NetPotential

TAB’s Free Kick at $5m, powered by NetPotential

2018-05-29 · Case Studies, Serena's Blog, Tim's Blog
NetPotential and Black Market featured in Microsoft’s tech news

NetPotential and Black Market featured in Microsoft’s tech news

2016-07-01 · Announcements
We've launched the new Black Market Wines website

We've launched the new Black Market Wines website

2016-05-13 · Announcements
Announcements

Blackmarket Search Engine Optimisation Case Study

2014-01-14 · Announcements, Case Studies
Articles for website owners

What makes a good website?

2013-12-16 · Articles for website owners
Articles for website owners

Website basics - How to get started

2013-10-23 · Articles for website owners