Blog | 5 Tips To Help Improve Your Website's Conversion Rates

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5 Tips To Help Improve Your Website's Conversion Rates

29 July 2021

5 Tips To Help Improve Your Website's Conversion Rates

Most business owners aim to have a flood of online traffic coming to their website, but if this traffic does not convert it is virtually useless. This article will consider 5 simple tips that business owners can use to improve their website’s conversion rates. 

 

  1. Have a professional Looking Website



    Sounds obvious, but with pretty much anyone having the ability to build their own website through a number of user-friendly platforms available online, this is a step that can be missed by business owners. While as a business owner it can be tempting to try and do everything yourself to cut down on costs, one thing to keep in mind is that your website is your online shop front and first impressions do matter. You want your website users to remember you for your great design and good user experience, not your unprofessional website! 

  2. Ensure that your website is mobile friendly 



    A New Zealand study conducted in 2017 reveals that New Zealand has over 3.8 million mobile phones with active internet connections. With this number continuing to rise, and web users more likely than ever to be surfing the web on their mobile phones when viewing your website, a mobile friendly design is imperative. Further to this, having a responsive web design that is ready to adapt to any device will not only increase your website's user experience, but also avoid Google’s search engine penalisation applied to sites that are not mobile friendly. 
  3. Have messaging that is clear and relevant

    It is said that 15 seconds is the average time that first time users will spend on your website. This means you only have 15 seconds to capture your users attention and answer the following questions. 

    What do we do? 
    Why us over competitors?
    What problem do we solve?
    What action do we want you to take?

    Information that is both clear and relevant on your website can be determined by its ability to provide brief answers to the 5W’s + 1H questions; who, what, when, where, why, and how. Efficiently Providing these answers to your website users will increase the likelihood of a conversion taking place as users can quickly and easily find what they are looking for without getting frustrated by having to dig through a mountain of information.  

  4. Keep your onboarding process as simple as possible 

    One of the biggest hindrances to the growth of your website's conversion rate is a lengthy onboarding process. One of the best ways to avoid this is to keep signup forms as brief as you can, asking for information that is absolutely necessary, and if possible limiting the number of form fields to 3-4. Remember, more information can be captured post-purchase. 

  5. Keep Conversion Elements Above the Fold 

    What is this ‘above the fold’ you may ask? This refers to the content that is first visible to users when a page first loads. Having conversion elements such as opt-in boxes and call to action buttons above the fold will guide your users through a simple and hassle free path to performing the actions that will turn them into a customer of yours in just a matter of seconds.