Case study · our own product, in production

Sdeal: deals so good they're a steal

Sdeal (say it out loud) is personalised deal discovery for New Zealand: automated scrapers watch retailers around the clock, a growing catalogue tracks hundreds of thousands of products with millions of price-history rows, and subscribers get the deals that matter to them by WhatsApp, SMS and email. Today the live site lists 161,000 deals from 183 merchants.

Visit Sdeal liveBuild something like this
Sdeal.nz - deals so good they're a steal
161k
Live deals on site today
183
Merchants tracked
470k
Products in the catalogue
3.07M
Price-history rows
24/7
Scrapers on schedule, unattended
<10ms
Cached API response times
The engineering problem

A deals site is only as good as its data. Sdeal's scraping fleet visits retailer sites on a continuous schedule, extracts products, prices and offers, and reconciles them into one catalogue - so a "70% off" claim can be checked against a genuine price history rather than a made-up RRP. That's what 3.07 million price-history rows are for: honesty at scale.

Every category is covered - wine and spirits to fashion, beauty, electronics and home - with deals ranked by genuine discount depth.

Sdeal on a phone
Blazing fast - probably the quickest in the country

Sdeal is not just comprehensive, it is fast. Everything is cached, so API responses come back in single-digit milliseconds, and users scroll through thousands of products with no noticeable page load at all - the catalogue simply glides.

We believe it is the fastest e-commerce deals directory in New Zealand. If you can find a quicker one, we would genuinely like to see it. Challenge us.

Scrolling through thousands of Sdeal deals with no page load
Alerts where people actually look

Subscribers tell Sdeal what they care about and get matching deals pushed to WhatsApp, SMS or email - through messaging infrastructure we built and run ourselves, with no per-message platform fees eating the economics.

The whole operation - scraping, matching, ranking, alerting - runs unattended on scheduled jobs, monitored by the same AI operations tooling that runs the rest of our estate.

Sdeal deals by discount
Why this matters to your project
01

Data collection at scale

If your business needs prices, stock, listings or competitor data gathered continuously and reliably, this is the proven machinery.

02

A living catalogue

470,000 products deduplicated, categorised and tracked over time - the hard part of any marketplace, comparison or aggregation product.

03

Owned messaging

WhatsApp, SMS and email alerts on our own gateway - the same channel infrastructure available to client projects.

04

Runs itself

Scheduled, monitored, unattended. The operating cost of the platform is close to zero human hours per week.