WooCommerce development and B2B wholesale stores for NZ businesses

WooCommerce lets one store serve retail customers and trade accounts, with prices, products and payment terms set per customer group, on a site you own outright. For most New Zealand wholesalers it costs a fraction of a B2B software subscription. Stores from $2,995 + GST.

Retail and trade on one store

Retail shoppers see retail prices and pay by card. Logged-in trade customers see their own prices excluding GST, products only trade customers can buy, and the option to charge orders to their account. One catalogue, one set of stock, one place to manage it.

What we build for B2B stores

These features come from the WooCommerce B2B store we are building now for RBS, an Auckland supplier of labels, ribbons and barcode equipment, moving about 450 products and 538 old web addresses off a dated nopCommerce site:

• Trade pricing. Trade customers see their price, everyone else sees retail, with GST shown the way each audience expects
• Trade-only and hidden products, enforced across the whole site including search
• Quote on request for products without a public price, without forcing a login first
• Quick order by SKU, so regular buyers can type codes and check out in seconds
• Buy again from the customer's full purchase history, including orders placed by phone
• Charge to my trade account as a payment method, only for approved logins
• Trade application, quote and sample request forms that feed straight into the CRM
• Product filters built for the catalogue, such as width, length and colour
• An AI product advisor that helps buyers find the right part

Connected to your ERP, stock and accounts

The same store syncs with RBS's on-premise ERP through a small middleware service we wrote: new products arrive as drafts, stock updates twice an hour, and every web order lands in the ERP with its order number written back, with trade orders routed separately from retail. It is covered by automated tests. We connect WooCommerce to Xero, Unleashed, Cin7, freight providers and CRMs the same way, with proven connectors where they exist and custom code where they do not.

What B2B platforms really cost

Approximate published prices in US dollars, October 2026. Check each vendor before deciding; prices change.

The trade-off is plain: WooCommerce needs someone to keep it updated and secure. That is what our care plan from $49 a month is for. If you already run Unleashed or Cin7 for stock and are happy with its portal, we will connect your website to it rather than replace it.

Keeping WooCommerce secure

Wholesale plugins are a target. A flaw in a popular WooCommerce wholesale plugin (CVE-2026-27540) was patched in February 2026 and then attacked more than 100,000 times from June, against stores that had not updated. Every store we look after is updated, monitored, backed up and behind Cloudflare's firewall.

Custom WooCommerce plugins

When a plugin does not exist, we write it: trade pricing rules, ERP sync, order routing, custom forms and our own Aiva for WooCommerce plugin, which puts an AI employee in your store. Every plugin we write is small, documented and kept in version control.