Why should SEO be a top prority for all websites?

Today over 85% of New Zealanders have access to the Internet and many are now using search engines as a key way to compare products and services available for sale. Websites with inadequate search engine visibility that ultimately fail to rank within the first three search engine results pages often go unseen to potential clients and sales. So, can you afford not to be found?

We believe Search Engine Optimisation (SEO) is an essential online marketing strategy to increase sales leads and traffic to your website. In essence, it is an art of utilising search phrases, industry related key words and incoming links to promote your website on the internet. The optimisation enables your business to take advantage of low cost website traffic and gain a competitive advantage in your market place.

At NetPotential we build every single one of our websites using SEO best practice and consider it a top priority for our clients to achieve their expectations and objectives for their website. Unlike other web development companies, this comes as standard, not as an optional extra.

It is standard that all our sites follow the three simple secrets of SEO below:
  1. Selecting fundamental key words & search phrases appropriate to business industry and potential clients
  2. Configuring appropriate web page headings (Meta Tags)
  3. Ensure page content & images are worded and positioned correctly.

In many markets the above will be enough to ensure your website ranks highly. However, some markets are highly competitive and you need to do more to ensure that customers are seeing your website first.

NetPotential's advanced SEO services include:
  • Creating additional pages that target specific auidences
  • Link building packages (links from creditable websites to your websites)
  • Article submissions (to increase links back to your site)
Search Engine Optimisation is worth it! SEO has the following proven benefits:
  • High return on investment – depending on the nature of your business, only 2 – 3 sales may pay for the initial cost!
  • Future proof your website – long term higher rankings
  • Cost effective – be able to sustain rankings without any monthly costs
  • Improves website usability, functionality and general performance
  • Builds trust with searchers and develops brand creditability – easier to convert visitors to sales because high ranking sites have credibility
  • Increases website traffic –be seen in a wider online community

It’s never too late to improve your online presence, so call us today to find out what we can do for your business in terms of SEO packages, link building and article submissions.

Many of our clients are experiencing outstanding results in search engines with our SEO work. Here are just a few examples:

(Note: results listed were at the time of writing, and due to the nature of search rankings are subject to change)


Click to see ranking in Google for these search words

blackmarket Wines Read the blackmarket SEO case study here
Sanderson Contemporary Art art gallery newmarket
Christian Resource Centre christian book shop
Christian Resource Centre Individual products can also have high SEO
RTL traffic and roading signs
Warm n Well - ARPHS free home insulation west auckland
Our NetPotential website asp.net developers or DotNetNuke Auckland
Hypnotherapy-nlp.co.nz hypnotherapy auckland
Auckland District Health Board health jobs auckland
Potentia Recrtuiment IT recruitment auckland or IT jobs auckland (very competitive)
Hilton Brown Swimming (swim.school.nz) swimming lessons

It’s never too late to improve your online presence, so contact us today to find out what we can do for your business in terms of SEO packages, link building and article submissions.

What is SEO?

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

Source: Wikipedia. Click here for the full article.

Press play to hear the SEO Rapper explain how links help your PageRank: