Blog | Announcements

Here's where we post info about interesting things we learn, what's happening in the Great Interwebs, and about all the fruits of our labour - the stunning websites that we design, develop and launch!

What you need to know about the upcoming migration to GA4
5 April 2023

What you need to know about the upcoming migration to GA4

Have you heard that Google Analytics ‘Universal Analytics’ (UA) will sunset on 1 July 2023? All websites using UA must transition to Google Analytics 4 (GA4) before this date, in order to keep tracking website visitors.

Here’s all you need to know about this update, why you need to transition.

Why your business needs updating so often:
15 October 2020

Why your business needs updating so often:

We won GOLD at the NZ Direct Marketing Awards
14 March 2019

We won GOLD at the NZ Direct Marketing Awards

NetPotential and our good friends Skinny Marketing won 4 awards (2 gold, 1 silver, and 1 bronze) at the 2018 NZDM Marketing Association New Zealand awards (awards night was Feb 2019).

NetPotential and Black Market featured in Microsoft’s tech news
1 July 2016

NetPotential and Black Market featured in Microsoft’s tech news

Meet the .NET Core Early Adopters. This week Tim Thomas from NetPotential, a small but mighty web dev agency, shares a 9-month project of theirs using vNext, or as it's now known - ASP.NET Core! Here's Tim's summary.

We've launched the new Black Market Wines website
13 May 2016

We've launched the new Black Market Wines website

After nine long months of development, we are stoked to release the high profile Black Market Wines e-commerce website.  This website has been completely revamped with significant development to the front (public) and back (admin) ends of the website.

14 January 2014

Blackmarket Search Engine Optimisation Case Study

NetPotential launched the redeveloped blackmarket website in February 2010.  As part of this redevelopment, NetPotential spent time on implemeneting the lastest SEO techniques.  We were not only targeting the website, but the optimisation of particular wines so blackmarket has the best possible exposure to search engines.  This increases web traffic, brand exposure, and ultimately leads to higher sales.