Here's where we post info about interesting things we learn, what's happening in the Great Interwebs, and about all the fruits of our labour - the stunning websites that we design, develop and launch!
14 January 2014
NetPotential launched the redeveloped blackmarket website in February 2010. As part of this redevelopment, NetPotential spent time on implemeneting the lastest SEO techniques. We were not only targeting the website, but the optimisation of particular wines so blackmarket has the best possible exposure to search engines. This increases web traffic, brand exposure, and ultimately leads to higher sales.
Below are just a few examples of how successful our SEO on blackmarket.co.nz has been - four years later the rankings are still phenomenal. Note the first 6 search terms listed below are very broad and extremely competitive (lots of paid advertisers that would love to be ranked as well as blackmarket!).
** Please note: the rankings below were as at the time of writing, and due to the nature of this being an ever changing environment, are subject to fluctuate **
wishbone sauvignon blanc
(example of specific wine search)
for exact wine. People regularly do this type of search to find specific wines that they like. All wine (hundreds of products) on blackmarket is listed in the top few results when performing such a specific search, often ranked #1)