Behind the scenes

About $22 a month in power for what the cloud quotes at $1,681 to $2,868

By Tim Thomas · 2026-10-16

Everything we run, including client sites, our own products and a team of AI agents, runs on one server in Auckland. It costs about NZ$22 a month in electricity. A comparable cloud server in the AWS or Azure New Zealand regions was priced at roughly NZ$1,681 to NZ$2,868 a month. Here is the honest version of that comparison.

What runs on it

On 15 October 2026 the server was running 104 services and 80 scheduled automations: websites, databases, our AI agents, monitoring, a messaging gateway and the Studio. It sits behind Cloudflare tunnels, so it has no open inbound ports, and Cloudflare caches pages around the world.

What the cloud buys you

Redundancy. A cloud provider has spare hardware in another building; we have spare hardware on a shelf. Our server has had outages: a power cable in August, an out-of-memory incident caused by one runaway agent session, and a hardware failure on 5 October that we recovered from the same evening. If your business cannot tolerate an hour of downtime, pay for the cloud.

What owning it buys you

  • Cost: the saving pays for a lot of engineering time
  • Control: we know exactly where data lives and who can reach it
  • Room to experiment: running an extra service costs nothing
  • No per-seat or per-request surprises

What we did about the risk

Off-site encrypted backups, a monitor that checks 64 sites every two minutes, a watchdog on the network link, an off-site uptime check that texts a person, and edge caching so many pages keep serving even while the origin is down. None of that makes it perfect. It makes failures short.

We host client sites the same way, from $49 a month. See hosting and care.

Tell us what we can build for you

The first consultation is free. Afterwards you get a written scope, a fixed price and a timeline. If we're not the right fit, we'll tell you and suggest who is.

Get my fixed price

Or call Tim on 021 535 832. We reply within one working day.